Case Study

Facebook Marketplace - Simplifying The Experience

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Born in Korea and raised in Cambodia, I've spent the past decade building my life and career on the East Coast.

I’m a creative at heart, I was always drawn to making things with my hands. As a kid, I was constantly sketching, crafting, or rearranging the world around me into something that made more sense.

Over the years, I’ve trained my eye on what makes something beautiful — in type, space, color, architecture, and the quiet rituals of everyday life, like a perfectly brewed cup of coffee.

As a middle child, I’ve always been quietly independent — the kind of person who figures things out on their own. That instinct to make sense of things and solve problems naturally led me to design. It’s where I bring together clarity, creativity, and a desire to make things not just work, but feel right.

When I’m not designing or obsessing over pixels, you’ll probably find me at a local coffee shop—doodling, exploring hidden gems around the city, or indulging in a few of my favorite things:

Book: Crying in H-Mart, Atomic Habits

Music: Clairo, d4vd, sombr

Movie: About Time, Eternal Sunshine of the Spotless Mind, The Girl Who Leapt Through Time

Show: You, Beef, Kingdom

Clothing: hoodies and bike shorts

Food: matcha latte with soy milk